Promotion Tricks- Google alerts trick (Day 11)

Another day another tutorial. Today topic is Google Alerts. This is my favorite promotion trick because it can be set-up in few minutes and it can work for you infinite time span. So lets me explain.

Google alerts is free tool provided from Google .com and it is primary used from all people that want so to be notified about their searches terms (in most cases it is targeted worked from niche that is attacking).

How to Setup Google Alerts

Setting up Google Alerts is very easy and takes seconds to do. This is what the form looks like:


In the “Search Query box, you can enter the term you want be alerted for. Have a look at my examples above and see which ones you can utilize for your web site.

In the “Result Type box, I always select to receive alerts for everything.

The “How Often box allows you to choose between once a week, once a day, or as it happens. I change this based on what I want to achieve. For example, I want alerts about site security as it happens, but only want new guest post opportunities every week.

In the “How Many box, I always choose All Results to make sure I don’t miss anything.

The “Deliver To box, lets you choose to have the alerts delivered via email or RSS. I tend to have things like brand-related alerts delivered by email and have link building opportunities delivered via RSS in Google Reader.

Once you have set everything up, you will get new alerts forever! It might take an hour or so to set up, but it is worth every minute of your time, and you can set up as many alerts as you want.

Think Out of the Box

Now that you understand the true power of Google Alerts, take a step back and think about unique ways you could apply to your business or website. There are thousands of different ways you could use it over and above what I have discussed in this post. Think out of the box and be creative with your alerts! It is one of the most powerful tools at your disposal, so make sure you take full advantage of it.

How Do You Use Google Alerts?

Usage of this technique is very broad. You can use it to build back links to your desired site via comment post if alerts are coming from blog post. You can use it for building links from profiles from forums. You can sell directly (like satisfied costumer from certain product/service and good review) or directly sell the service/products you are targeting. And finally most interesting part is that you can build your email list from google alerts idea.

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