After the first day where we explained how to generate niche’s and sub niche’s it is advisable to start preparing keywords that we should focus on. But in order to get to that part we should ask ourselves what would be our audience and what challenges we will be facing with?
There are a several things we need to think of, about our future costumers, and how they are looking at our products/services.
Here are the main categories:
A) Research about commercial keywords
When people search for the service/product itself, there is a high possibility to buy the service or the product they are searching for. Tushe!
Example: If we search for the term “Long Blue skirt” it means that I’m already familiar with the product and I know (for example) the size and the color, and that makes us a kind of professional researcher about a product type on the search engines.
Follows few samples of keywords with commercial intent:
• “hosting Holland” (location driven commercial intent keyword)
• “social signals tool”
• “sandy beaches”
• “white sofa bed”
B) Informational intent keyword
The biggest part of searches is by persons who type in search queries with the pure intention of looking for information.
Example: A middle-aged woman who is looking for new long dress for a reception tonight is looking for phrase “long black dresses for serious reception”
In this case, the woman is not related to some brand or shop but she is looking for information about the look and the style, which means she is looking for information which will help her purchase of that particular item.
This is why it’s very important to create great content around the information your potential customers are searching for, in order to capture those opportunities.
Yes, I know what you are thinking.
“If the search phrase doesn’t directly drive sales, it’s useless.”
C) Long tail keywords direction
Long tail keywords are search queries that contain 3 and more words. As you can assume this carry a very specific intention. They are called “long tail” because in the search demand curve, they are the part of the graph that looks like a tail (from some reptile).
We would like to present you one software called Long Tail Pro.
More details about this software tomorrow along with picture description.